Global Directories, the parent company of St Lucia Yellow Pages, was named the 2014 winner of the Google Display Network and Mobile Champion category for Latin America and the Caribbean under the Premier SMB Partner Program. This award validates the commitment to service, and unmatched technical expertise that Global Directories provides for their clients locally and regionally.
In 2013 St Lucia Yellow Pages inked a powerful new deal with web-based search giant, Google to become a part of the Google Adwords Premier SMB programme. As a Premier SMB Partner, St Lucia Yellow Pages now provides full-service Google AdWords & Display account management on behalf of local businesses, from account setup and activation, to ongoing online campaign management and optimization.
“It’s widely known and accepted that the viability of most businesses is dependant on the ability to compete in an ever changing global landscape. Our job at Global Directories and St Lucia Yellow Pages is to provide our customers with the tools and products necessary for them to maintain a competitive advantage in their respective industries and markets. This pretigious recognition from Google is a strong testament of our commitment to always provide the best options for local search and in the process expose our advertisers to a wider customer base. Winning the Google Display Network and Mobile Champion awards demonstrate our versatility to offer not only effective print advertising solutions but also, a powerful suite of digital marketing tools that are in sync with digital marketing trends worldwide. Whilst we are honored to receive these awards, our more profound pride is knowing that our customers are the beneficiaries of this success”, said Collin Francis, General Manager – EC at Global Directories.
St Lucia Yellow Pages Digital solutions portfolio includes full-service campaign management, detailed reporting, one-on-one customer support, and broad market guidance to help advertisers make the most of their online exposure.
“Premier SMB Partners meet Google’s highest standards and criteria for qualification, transparency, and customer service, which includes completing extensive Google product and account management training. Having been through this training, Global Directories has demonstrated their capacity to provide businesses with the most effective AdWords advertising solutions”; noted Ben Wood, head of Google’s Americas channel sales partnerships.
Using the latest innovation to leverage their platform for optimal advertiser value has been a long-standing tradition with Global Directories, and this award, comes on the heels of the company launching their 2015 St Lucia Yellow Pages using augmented reality technologies, which enables interactive content to come alive from advertisers print ads.